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Normandy parent declared "I have faith that we will get back our accreditation. And I know I can't fix the problem by leaving." source: STL Today
Community members gathered outside Normandy High School, an unaccredited and failing school in St. Louis, MO, to cheer on students beginning the 2014-2015 school year. source: STL Today
200+ students, parents, alumni, and community members attend a town hall meeting discussing the failing status of Normandy High School.
Notes from a group discussion on public education. We shared personal experiences and knowledge about local schools.
We outlined our project goals and immediately got to brainstorming the perfect name. To aid this process, we listed adjectives that describe the innovation, the people using it, and how someone should feel interacting with it. We also thought about visual metaphors & attributes that seemed appropriate.
A block of notes after reading How Children Succeed.
Early branding ideas included an arrow but we ran into legibility issues and decided to instead focus on the ligature connecting the c and k.