RECMA assesses and ranks media agencies worldwide based on a range of criteria like client profile, competitiveness in pitches, and awards. I interned with Starcom MediaVest Group's Business Development team and quickly learned that RECMA ratings are a big deal but MAN are they ugly and near impossible to understand without a trained eye. This bubble chart was created for the Starcom Managing Board to illustrate three dimensions of the RECMA reportings: the company's 2012 billings, growth rate, and industry share.


What I was working with


After a while, it started to make sense